Verizon is promoting Tumblr, a darling of early social media, to the landlord of running a blog platform WordPress.
Tumblr is understood for its trustworthy fan base and has been house to indignant posts from celebrities like Taylor Swift. It angered many customers final yr when it banned porn and “grownup content material,” which made up a large a part of its extremely visible and meme-friendly on-line presence.
However smartly sooner than that, the website online has already been drifting within the face of festival from Fb and its Instagram provider and from Google’s YouTube. Tumblr has additionally been overshadowed via Twitter.
Verizon were given Tumblr via its 2017 acquire of Yahoo. Yahoo had purchased Tumblr for $1.1 billion in 2013, however ended up writing off a lot of its price. Phrases of Verizon’s sale to WordPress proprietor Automattic were not disclosed.
Verizon had was hoping to create an advert industry to compete with Google and Fb however its media industry bumped into hassle. It has reduce jobs and offered some Yahoo houses, together with the photo-sharing website online Flickr and Polyvore, a manner and collaging website online that used to be then close down.